Safety comes first when it comes to the design of Genstar’s Rangeview


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A family-friendly focus through intentional design and prime location defines the new community of Rangeview, taking shape in the city’s southeast.

Rangeview by Genstar launched in 2021 — a master-planned community on 320 acres with an anticipated 2,800 units once built out — in the fastest-growing quadrant of the city.

Genstar has taken a unique approach to community design by creating safe, connected spaces based on a European concept called Vision Zero.

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“We crafted a safe community for residents to call home by keeping pedestrians off the road and creating streets that are traffic calming,” says Travis Putnam, development manager for Rangeview. “We’ll have large concrete bump-outs that force vehicles to slow down. Our crosswalks are brick-laid to create a visual cue to slow down, and residents will have separated sidewalks and wide pathways to walk, bike and play.”

A vast number of trees are being planted to create a canopy along pathways and boulevards to establish a welcoming feel and true sense of place. 

“Interconnecting pathways was a big deal for us when planning,” Putnam says. “We really wanted to allow residents to access the different parks, the school site and other communities without having to cross major roadways.”

Families will enjoy nine parks and two feature ponds once Rangeview is fully built out. The first playground will be inclusive so that everyone can have access to the fun. The rubber surface will be wheelchair-friendly, and feature a safety swing, with the park’s centrepiece being a six-foot-long mallard duck carved from white oak.

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A future middle school site will feature soccer fields and baseball diamonds. 

Concrete bump-outs and brick-laid crosswalks are two traffic calming measures Genstar is utilizing in the community of Rangeview. SUPPLIED
Concrete bump-outs and brick-laid crosswalks are two traffic calming measures Genstar is utilizing in the community of Rangeview. SUPPLIED

Housing products will appeal to a range of buyers, from entry-level to move-up and estate homes, and homebuilders have incorporated a wide array of styles to appeal to various tastes.

“We have a unique architectural feel in Rangeview, different from the sea of housing you see in Calgary. We’ll have everything from farmhouse to brownstone to a mix of Scandinavian and other modern designs,” Putnam says.

The slate of award-winning builders includes Homes by Avi, Excel Homes, Truman Homes and Cardel Homes, with offerings including front-drive, paired, laned homes, townhomes and walkout lots backing onto a pond.

For amenities, Rangeview residents can hardly do better than the abundance of retail amenities and services minutes away in nearby Seton, Auburn Bay and Mahogany. Rangeview also has future commercial sites built into the plan.

The largest YMCA in North America is adjacent to Rangeview, the South Health Campus hospital is minutes away, and Rangeview offers quick travel to Deerfoot Trail and Stoney Trail.

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Despite being close to more bustling communities, Rangeview retains a quiet and slower-paced feel, Putnam says.

“I’ve been saying Rangeview is big-city life with the small-town feel — you’re close enough to those already established amenities, but not in the heart of it where all the hustle and bustle is.”

Genstar is excited to bring on two new phases this year, so now’s the time to get in on approximately 200 new and available lots. Go to for more information.

On Saturday, May 13, Genstar is hosting a fun family event to launch 10 new show homes. It runs from 1 p.m. to 4 p.m. and will feature food trucks, a giant inflatable maze, face painting and other activities, as well as gift card giveaways to MEC, area restaurants and activities.

This story was created by Content Works, Postmedia’s commercial content division, on behalf of Genstar.

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