10 Most Popular Interior Design Styles to Know Now | Architectural Digest
Victorian interior design is easily recognizable with bold jewel tones, patterned wallpaper, rich textiles, ornate chandeliers, and maybe even a beautiful stained glass window or two.
Victorian homes can be some of the most highly coveted, so much so that some house hunters will search specifically for this architectural style while others will incorporate elements into a new build. But, even if your current home does not feature architectural elements like a wraparound porch or ornate gables, you can still bring maximalist Victorian style to your interiors with thoughtful inclusions. Add depth with lush upholstery or luxurious drapes; install wainscoting or other detailed woodwork if you can; and bring in bold, rich colors.
You can also veer slightly into whimsigoth style, an offshoot of both Victorian and Gothic interior design that embraces those traditional Victorian elements with a more magical, mystical vibe, à la the Victorian house in the popular 1998 film Practical Magic. Adding in whimsical accents like crystals, dried flowers, ornate candelabras, and tapers can evoke a true whimisgoth Victorian charm.
Learn more: Victorian Interior Design 101: All About the Prim Style That Screams More Is More
Inspired by the sea, coastal interior design seeks to bring the colors and textures of the coast inside the home.
Color is immensely important to coastal style. “The design is influenced by the rich coastal tones of the deep blue ocean, honey-colored boat hulls, and textures reminiscent of dune grass,” Angela Hamwey, a Massachusetts-based interior designer and founder of Mackenzie & Co., previously told AD. “Earth tones and natural textures must work together to create a design that is harmonious with its surroundings.”
Create your own coastal retreat by layering sisal rugs with creamy linen bedding and dark wood furniture with pops of blue throughout, for example. For a truly coastal look, lean into a nautical vibe with richer, moodier tones and textures instead of sandy shells and starfish, which can lean more beachy than truly coastal.
Learn more: Coastal Interior Design: Everything You Need to Know About This Nautical and Serene Style
Frequently asked questions
How to figure out what your interior design style is?
“Pay attention to what you’re instinctively drawn to, even if it feels a little eclectic,” says Cameron Shepherd, co-founder and principal designer, Studio Mesa. “As designers, our role is to help you identify the through-line—the recurring themes, textures, or moods—and translate those into a cohesive design narrative that feels personal and true to you.” You can also practice this exercise solo. First gather all of your inspiration photos for your design ideas—tear-outs from magazines or even photos from beautiful restaurants and places you’ve visited. Then, look for unifying motifs to help hone in on your preferred style.
You may also like: How to Make Your Interior Design Reflect Your Personal Style
What is the most popular interior design style of 2025?
Many interior styles are popular right now, from historic movements like Bauhaus interiors to modern day classic like farmhouse style. In general, clients are asking designers for lived-in spaces infused with warmth and character, while shifting away from open floor plans that have been so popular over the last decade. “Rich, moody, standalone spaces are high on everyone’s list right now,” says Kate Hartman, founder and principal designer of Kate Hartman Interiors. “These smaller, purpose-driven rooms feel like secret escapes; layered, personal, and designed with experiences in mind rather than just aesthetics.”
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